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Volvo har hittat nischen som ska lösa alla deras problem!

Posted by Kristoffer Nolgren on March 23, 2009

Jag såg just Twiglight. Volvo har genom produktplacering i filmen avslöjat sin nya målgrupp. Målgruppen som ska vända deras problem till något bättre… Vampyrer!

Strålande drag, en helt oexploaterad målgrupp, som inte är inriktad av något av de befintliga bilmärkena.

This entry was posted in Uncategorized and tagged målgrupp, marknadsföring, marknadsföringsstrategi, produktplacering, twiglight, vampyr, vampyrer, volvo. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

3 Responses to Volvo har hittat nischen som ska lösa alla deras problem!

Kristoffer Nolgren says:

March 23, 2009 at 11:52 pm

Filmen i övrigt var inte så mycket att hurra för…
Karin -käkä says:

March 24, 2009 at 10:30 am

Ang. volvon i twilight så är det inte direkt produktplacering i just filmen då det redan i boken nämns flera gånger att det är en volvo. :)

För övrigt så är filmen ganska fattig i sitt skådespel om man frågar mig ^^
Kristoffer Nolgren says:

March 24, 2009 at 2:50 pm

Produktplacering i boken?

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